This was a ceratopid dinosaur from the late Cretaceous (75-70 million years ago) and would have been about 4.5 metres long and weighed about 1.5 tons.
They had a particularly impressive elongated frills. It has been speculated that this may have had bright colours used for display during mating and other communication and species recognition.
Like with other ceratopid dinosaurs it also made them appear larger and more threatening to potential predators.